VIRPI
VAITTINEN

Futures, Innovations & Business Development

From future visions
to business decisions

Virpi Vaittinen, founder of Vivian White, is an experienced and recognised foresight expert and strategist with a long and diverse experience. For years she has helped numerous companies in different industries to find new business opportunities in global markets and to adopt new ways of seeing, thinking, and acting to create value. Her experience spans a wide range of industries and scales - domestic to international, startup brands to global corporations.

Virpi approaches holistically and focuses on finding new perspectives and opportunities for businesses supporting strategic direction, innovation, renewal, and growth. She creatively combines foresight with strategic insight and business initiatives - focusing on new ways of working, ecosystem thinking, and innovations. Her passion is finding what’s new, discovering unmet opportunity areas, and bridging the future with the present.

Futures thinking, trends, foresight, strategy, insights, opportunity roadmap, vision work, design, innovation management, business design, lean startup, consulting, concepting, customer experience, leadership, emerging technologies, storytelling, market positioning, purpose, validation, customer insight, design research.